Google recently launched its mobile friendly algorithm on 21st April 2015. The impact of this algorithm will be visible slowly. Google said on its webmaster blog that the impact of this algorithm will be big, and it will cover all mobile search data globally. In the present digital world, technology is moving fast. People easily afford to buy smart phones, tablets and other gadgets. More people are searching information through their mobile devices, whether it is local shop, restaurant, etc. Similarly, the important objective of businesses is to reach their target user, wherever the device they use.
According to a research 80% of the smartphone people are searching information through their mobile device.
Some experts are predicting that near future mobile searches will overtake desktop searches. That means if people who will make their website mobile friendly, so they will be able to get huge benefits from coming years, and it will be long lasting. Therefore, Google has the serious concern in this regard.
Source: Google webmaster blog.
What is a mobile friendly responsive website?
A responsive website is a combination of codes that helps to make a website all devices friendly like mobile, tablets, desktops, etc.
Benefits of Mobile friendly responsive website
1. The most important benefit of a mobile friendly responsive website is that , this kind of a website will adjust itself with any of the device, whether it is desktop, smartphone or tablets.
2. Easy to use
3. It helps to grow your business: website owner can get the traffic from desktop as well as from mobile traffic. It will give more changes to grow business.
4. Benefits in SEO marketing: Mobile friendly responsive websiteenhance the SEO marketing, having all visitors redirected to a single site. It doesn’t’t matter what device they use.
5. Mobile friendly responsive website is recommended by Google because of responsive sites have single URL and the HTML coding that makes easy for Google to crawl and index the website. There is no confusion.
Note: The Google mobile friendly update only distresses mobile search results. There is not any impact on desktop generated search queries.