In the present world, the two things really matter and these are highlighting of the product and its lasting quality apart from the marketing of that product. This is where the brand establishment becomes necessary. Because of this a small business can become a mega business and can reach the pinnacle point of success. The fact remains that the business will reach the high point of success if one creates a perception about the services and the products by a particular message and of course the experience that the people associated with the company have generated all the years . All these factors are essential to skyrocket the overall growth of the establishment. Another important goal that becomes a part of brand establishment is the loyalty as well as the trust factor. Branding matters because it is based on the brand experience, the customer is attracted to the products of the company again and again.
“Your brand is not what you say it is. It’s what THEY say it is”. – Marty Neumeier
Branding matters because it is an intensely competitive business world. People want to feel good about the product and want to associate with it for a longer time or some want to have the products of established brands throughout their life span. The thing is that the small business at the beginning is going to transform into a big business. Whether there is a restaurant, watch or a car business, branding at the beginning from the time of launch of business can transform all these business areas into the large scale business. The decision of the buyer and his determination to purchase will greatly depend on the highlighting of the particular brand. In the present times, many ecommerce companies that had a humble beginning from a very small scale have become big establishments solely because of branding.
Branding – A great need for the small business
Many small businesses are operating in the present international market and these businesses need branding. For this setting the brand strategy or the objective is quite important. By these procedures, the brand experts can transmit a brand message about the small company and highlight it in the market. The bitter truth is that the company’s brand has to be earned and it can take years to achieve it. Nothing comes so easy in this highly competitive business world. There has to be constant reputation maintenance if the brand has to keep an everlasting mark. Remember, brand can devastate also. The small businesses in the market definitely face a problem with the identity in the beginning. To generate the identity in the market, thinking about branding is highly important. The first visual impression can be the logo and this will be first impression like frosting on cake.
Generally people think branding is only for big large organization. But this is a wrong misconception. Branding doesn’t only matter for large companies it also matter for small size businesses. Here I am not talking about large spend on TV commercials, billboards, big campaigns that surely afford large companies
When we talk about branding with small business owners, they give some common reasons to say no for branding.
• Branding is expensive, we can’t afford it
• I have been working since log time, I have storing networking so don’t need branding
• Branding isn’t work for my business and all
Every small business owner have one main objective is to grow their business. In present scenario branding is essential to fulfill this need.
A logo is ways that represent your business image. Hire a dedicated professional designer who is able to create a logo for your business otherwise go for some online crowdsourcing tools like 99designs.com which helps to create a stunning logo for your business.
Company slogan, tagline: A business slogan is something like that represents your business in one short single line. It should something like that people remind and easily understand what you do.
For example OLX.in has the best Indian online classified site with ‘Bech De’ Slogan
Website: In present digital world a website is very essentials for every business whether it is small or large size business. It gives a professional image about your business to your prospects.