Marketing is a process of promoting and selling product or services using a message that conveys values. Marketing is a very important for any kinds of businesses. In other words, marketing is a blood of business. It allows you to reach your prospect clients, make a brand image and allow you to let peoples know about your product and services so that they can buy it.
In today’s marketing world, customers have more power than ever before.
In traditional marketing, we push our messages to the people so that they can buy it. We use traditional marketing tools such as broadcast television, radio, print, newspapers, etc. In the present, the marketing channels are going to shift on Internet mediums such as web sites, blogs, social network, email, online videos, etc.
Today’s, we understand that a large-scale of people uses the Internet when making purchase decisions. Even those people who still buy in the real world often research on the Internet to make decisions before buying anything in the real world. They often use computers, tablets, and mobiles to search do some research and then buy. Internet technology rapidly changing consumer behavior, now people have more options; they can find products and services on their niche local areas, take suggestions from their friends, colleagues, and relatives through the social network, etc.
Following presentation describes the importance of the Internet, and why every small business should get online.
Small businesses are the major contributor of any country’s economy growth. But in terms of marketing they can’t afford a huge amount of money which requires in traditional marketing. The Internet world gives them a platform where they can grow their business.